Pop Mart’s globalization journey officially began in 2018, and to date, its overseas business has established a full-channel presence both online and offline in more than 20 countries and regions. In countries such as Japan, South Korea, Singapore, the United States, Australia, New Zealand, and the United Kingdom, Pop Mart has opened multiple offline flagship stores and pop-up stores. The business model of self-service robot vending machines has not only successfully expanded into various overseas markets but has also shown a rapid growth trend, earning widespread praise from overseas consumers and partners. At the same time, by launching a global official website, establishing independent sites, and entering major e-commerce platforms such as Amazon (various country sites), AliExpress, Shopee, and Lazada, Pop Mart’s products have been sold to over 80 countries and regions. The current global business partnerships include: authorized distribution channels, brand franchise agencies, robot store business collaborations, and brand cross-over partnerships.